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Radio commercial and station scripts

Radio has no picture, so the script has to paint one. These original radio spots and station liners show how to set a scene, repeat the key detail, and close with a clear call to action.

30-second radio spotFriday Night, Fixed (30-Second Pizza Shop Radio Ad)It's Friday. Nobody wants to cook. Somebody suggests cereal for dinner. Again.Beginner · 75 words · ~30 sec60-second radio spotCome In With a Sound (60-Second Auto Repair Radio Ad)You know the sound. That little click when you turn left. The squeal that only shows up in the rain. The rattle you've decided, for now, to call 'character.'Advanced · 158 words · ~1 min 3 sec30-second radio spotFill the Shelves (30-Second Charity Fun Run Radio Ad)Fast runners, slow joggers, stroller pushers, and walkers holding a coffee: we want all of you.Intermediate · 80 words · ~32 sec15-second radio spotThe Couch Can Go (15-Second Furniture Sale Radio Ad)That couch with the mystery stain and the spring that bites? It's time.Beginner · 39 words · ~16 sec60-second two-voice radio spotMirrors! (60-Second Two-Voice Driving School Radio Ad)Okay. Okay. Turn signal. Mirrors. Tess, mirrors!Advanced · 153 words · ~1 min 1 secStation imaging liner setLantern 101.9 (Radio Station ID and Imaging Liners)This is Lantern 101.9, Brayford. The brightest spot on your dial.Intermediate · 72 words · ~29 sec30-second public service announcementEyes on the Water (30-Second Water Safety PSA)At a busy pool or beach, trouble in the water doesn't always look like trouble. It can be quiet. No splashing. No shouting.Intermediate · 77 words · ~31 sec

How to practise radio commercial and station scripts

  • Say the business name at least twice and the call to action at the end.
  • Write for the ear: short sentences, concrete images, easy numbers.
  • Time the read with music in mind and leave a beat at the end.

Every script page includes a teleprompter that scrolls at your chosen words-per-minute pace, with optional recording so you can hear your take straight away.

Other script types

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Frequently asked questions

Are these radio commercial and station scripts free?

Yes. Every script on this page is original SceneDub writing, free to perform, record, and publish under CC BY 4.0, including in demo reels. Credit "Script by SceneDub (scenedub.com), CC BY 4.0".

Which script should a beginner start with?

Start with "Friday Night, Fixed (30-Second Pizza Shop Radio Ad)" (Beginner, 75 words). Read it at the suggested pace, record one take, and compare it with a second take using one of the alternate reads.

How long are these radio scripts?

They range from 39 words (about 16 sec at 150 wpm) up to 158 words. Each page shows its exact word count and estimated read time.

More free voice practice tools

Daily voice acting challengeA twister and a line, new every dayOnline teleprompterScrolls at your words-per-minute paceWords to minutes calculatorHow long your script takes to sayTongue twistersDiction warm-ups by soundDub a scene onlineRecord lines over a real video clipVoice recorderRecord and download a take